The sales market of executive limousines has been slowly increasing over the last several years. These extra-long sedans provide unsurpassed comfort, technology and refinement. Formerly the sole domain of rear-wheel drive German sedans with huge cylinder counts, the market has seen quite a shakeup over the last few years. Hyundai is trying to steal sales with the Equus , and companies like Audi have released more fuel efficient, diesel-powered versions of its A8L, and nearly every competitor now offers an AWD variant.
BMW is looking to take eyes away from the competition with its own fuel-efficient, all-weather model. The newly announced 740Ld xDrive combines a fuel-sipping diesel engine with the xDrive AWD system and crams it all under the sheetmetal of BMW’s biggest car.
Is this the winning combination that BMW needs to keep from hemorrhaging buyers to competitors like Hyundai, Jaguar and Audi? Well we need to wait and watch for the answer.
BMW is looking to take eyes away from the competition with its own fuel-efficient, all-weather model. The newly announced 740Ld xDrive combines a fuel-sipping diesel engine with the xDrive AWD system and crams it all under the sheetmetal of BMW’s biggest car.
Is this the winning combination that BMW needs to keep from hemorrhaging buyers to competitors like Hyundai, Jaguar and Audi? Well we need to wait and watch for the answer.
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