Need for Speed: Most Wanted promotion hits Paris with supercar parade

Give credit to the folks over at Electronic Arts for knowing how to promote a video game.

With the release of Need for Speed: Most Wanted drawing closer and closer, the promotional train is out in full force, making a stop in Paris, France for an impressive supercar parade in and around some of the city’s most famous landmarks.

The video, courtesy of YouTube member alexsmolik, features a plethora of Ferraris, Porsches,Lamborghinis, and even a Ford GT Heritage taking through the streets of Paris while visiting a number of tourist destinations, including the Eiffel Tower, the Arc de Triomphe, and Champs Elysées.

All these cars have also been stickered up with Need For Speed: Most Wanted badges just so the people checking them out know what the whole parade is all about.

Check out the video and watch them exotics take Paris by storm, Need for Speed: Most Wanted style.