Nissan Juke Nismo "The Dark Knight Rises"

Straight from the Cross Promotion 101 handbook comes this one-off project car from Nissan and Warner Bros., celebrating the UK release of Christopher Nolan’s blockbuster movie, "The Dark Knight Rises" on DVD and Blu-Ray.

As only Nissan can, the Japanese automaker decided to build a one-off Juke Nismo crossover solely to promote the new DVD and Blu-Ray. Appropriately enough, the crossover is called The Dark Knight Rises Juke Nismo.

The crossover features plenty of Batman-inspired details, something that you should expect from a car promoting The Caped Crusader. Matte-black paint was used to give the Juke Nismo a Batmobile-like appearance. A shark fin antenna was also installed in lieu of the traditional set-up on the Juke, and aluminum bat badges have been plastered in various parts of the Juke Nismo, including the front grille and the tailgate. Rounding out the exterior modifications is a set of 18-inch gloss-black alloy wheels with red detailing.

Moving to the interior, Nissan gave it a Batman-inspired look, beginning with Bat logos on the kick plates. Reflective Bat badges on the suede-trimmed Nismo sports seats’ headrests pays homage to the inspiration for the one-off project car. The puddle lights in the door mirrors are particularly cool because they project the Bat symbol on the floor area by the doors. The same setup can be found on the uplighter, projecting the same Bat symbol on the headlining.

Unfortunately, the Juke Nismo Dark Knight Rises will neither be sold nor be sent off to the auction block. The question of how to get it has yet to be answered, although expect the Juke Nismo Dark Knight Rises to be a prize in some sort of competition down the road.

Based on the new Nissan Juke Nismo, which goes on sale in the UK in January 2013, The Dark Knight Rises Juke Nismo features the same 200PS (197-horsepower) 1.6-liter turbocharged engine driving the front wheels via a six-speed manual gearbox, giving it a 0 to 62mph (0 to 100 km/h) time of 7.8 seconds. It also gets a Nismo body kit and upgraded suspension.