Fisker began development of a revolutionary car, the Karma, roughly four years ago. At that time, folks were optimistic, excited, and had almost only good things to say about this upstart company. It’s crazy how fast things can change.
As time moved on, Fisker started running into some real issues that would likely destroy many startup companies. The downward trend started with the DOE freezing its loan to Fisker after it had only used about half of the available funds. The next issue was a pair or recalls – one in December 2011 and another in May 2012 – because of incorrectly positioned hose clamps that could cause a coolant leak. And you likely know, electricity and water do not mix.. Then came the fires…
The first fire came about in April 2012, when a man’s house and other two cars were damaged after his Karma caught fire in the garage. The cause of that fire was not known, but it is likely related to the following fire that came just months later. This second fire occurred in August and was easily contained to just the front end of the $100K luxury car. The one good thing to come out of this fire is that Fisker was quick to the aid of the owner and quick to mobilize a group of outside investigators to figure out that it was a failed low-temperature fan that caused the flame.
This final fire brought about the final recall of the Karma, to date. In this recall, Fisker asked 1,377 Karma customers to bring cars in to have the cooling fan replaced. Between all of these issues were complaints from customers about a Command Center that didn’t operate effectively and a “Stealth” mode that wasn’t too stealthy. Adding to those complaints was a very poor review of the Karma by Consumer Reports.
With these issues came a shellacking from the press – automotive and general – and all Fisker could do was try and get its own version of the story out. Well, we just gave Fisker an avenue to air its side of the story in our exclusive interview with Fisker’s Senior Director of Global Corporate Communications & PR, Roger Fisker.
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