The phrase ’filing for insolvency’ has been been thrown around a lot in the past couple of weeks. It wasn’t long ago that Melkus filed for insolvency amidst lagging sales that have effectively torpedoed their standing in the industry. It certainly didn’t help that they overpriced themselves out of the market, but that’s a story for another time.
What is the story, at least the latest one involving insolvency proceedings, is Gumpert’s decision to follow in the footsteps of Melkus in its home country, citing - you guessed it - the company’s failure to balance the supply of their cars with the demands of it, particularly in the Chinese market.
Now before you start crying for Gumpert’s demise, their move to apply for insolvency isn’t considered a death knell for the company. Rather, it gives them an opportunity to restructure their business in order for them to be able to cope with the demands of the market.
There’s still a chance that Gumpert can get back on its feet, something Görge Scheid, the attorney tapped to handle the company’s insolvency case, alluded to in a statement to the media. Not much was divulged by the official announcement, but the company did acknowledge that they’ve been aggressive in looking for potential new investors for the company. It’s a move that could potential infuse some new life to Gumpert and restore its place in the business as one of the most popular niche supercar makers in the world.
0 comments:
Post a Comment